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Beautycounter Partners with The Carlyle Group, Aiming to Grow

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By: Jamie Matusow

Editor-in-Chief

The Carlyle Group has acquired a majority stake in Santa Monica, CA-based Beautycounter, in a partnership that “will allow Beautycounter to accelerate its strategic initiatives, including increasing brand awareness as well as bolstering the company’s innovative, integrated, omni-channel business model.” The transaction values the company at $1 billion.

Launched in 2013, the company focused on ingredient innovation and transparency with numerous “consumer-first” initiatives, including, the introduction of The Never List banning 1,800 questionable ingredients, and passing nine pieces of legislation to advance personal care product safety in the U.S.

More info: BeautyPackaging.com

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